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At first, in the 18th century, and the first half on the 19th, advertising businesses designed all in their revenue from commissions paid because of the media for marketing space for the shopper.[ten]
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In the early 21st century, management consulting firms which include PwC Electronic and Deloitte Digital began competing with advertisement agencies by emphasizing details analytics.
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Even though it is still the situation that almost all in their money emanates from the media, in the midst of the 19th century, companies began to offer additional services which they sold on to the consumer. This kind of companies can incorporate crafting the textual content with the advertisement.[10]
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